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Strategy and Marketing for
Online Communities that Truly Connect
Belonging isn’t accidental.
It’s intentional.
You have every right to be here.
That’s the foundational belief that every single element of my work comes back to. Whether I’m designing and building communities, consulting on community strategy, or helping businesses sell their community offerings, it’s all about belonging.
And while it might sound a bit unusual in a business context, hear me when I say this: if you are able to own who you are at your very core, and boldly express your true nature, the right people won’t just find you. They’ll flock to you.
Because the truth is, all of us have something that makes us feel like we don’t fit in. And when we stumble upon the community that welcomes us not in spite of that thing, but because of it? The whole world changes.
That’s the power of intentional community. And I’d love to help you build yours!
Find out how we can work together.
Tonya understands the secret to successful marketing and online communities — that relationships are the most important part. Layer that on top of her knowledge of the customer journey and the latest trends in the online marketing space, and she is a formidable mentor to have on your community-building team.
Pam Barnhill, Homeschool Better Together
Want to Build a Thriving Online Community
without Burning Out?
Community Strategy
and Design
Membership Design
and Retention
Onboarding and Member Experience
Community Management Team Training
I came to Tonya with a giant Google Doc of ideas and she helped me transform them into a clear, smooth plan. She has this magical way of taking your overwhelm and turning it into something that makes sense and actually feels doable.
Deanna Seymour, The Playhouse
Resources That Help You Build
Belonging That Lasts
Read
Detailed articles on community building.
Listen
Raw, human
conversations.
Implement
365 Days of
Community Prompts
Thanks to Tonya’s 2025 Content Creation Calendar and Workshop, I wrote 15 posts in 90 minutes! I have made more progress today on creating content to schedule than I ever have.
Doreen Browning,
Online Community Manager
I hired Tonya because it felt like she knew my audience and their pain points and secret desires better than I did! She is SO darn knowledgeable, not simply in her chosen spot — thriving online communities — but in most things strategy and marketing. — Carol Williams, Coach Carol
Carol Williams,
Coach Carol
Tonya is an honest, ethical guide for the difficult task of navigating online businesses. She offers valuable insight without any pretense.
Abigail Zieger,
Online Community Manager
