Do you find yourself avoiding your financial reports like the plague?

You wouldn’t be the first. And I doubt you’d even be the last

In fact, many business owners admit to hiding from their numbers, letting fear and misconceptions about accounting keep them from truly understanding the health of their business.

(So much so that Tonya Kubo, my chief marketing officer and podcast co-host, predicts this to be the least popular article in the history of this website)

But what if I told you that confronting your finances could be the key to reaching sustainable success and building the business you really want?

In the latest episode of The Business You Really Want, Tonya and I plunge into the often-dreaded topic of accounting. We explore why so many entrepreneurs shy away from their numbers and how this avoidance can actually sabotage their success.

Here’s a sneak peek at what we cover:

• The surprising truth about what your business should really be doing (hint: it’s more than just making sales)
• Why looking at your P&L statement monthly is non-negotiable, even if you have a bookkeeper or accountant
• The most common fears about business finances (and why they’re holding you back)
• How understanding your numbers can help you make better decisions and spot opportunities for growth
• A simple mindset shift that can transform your relationship with accounting

Plus, we share how you can use your financial data to inform strategic decisions and take your business to the next level.

Don’t let fear of numbers keep you from building the business you really want. Face them head-on by checking out this episode.

Ready to face your finances and unlock your business’s true potential?

You can listen to the full episode on Apple and Spotify, or watch on YouTube. Your future self (and your bottom line) will thank you!

About Your Hosts

Gwen Bortner has spent four decades advising executives and entrepreneurs in 45+ industries. She helps women succeed in business without sacrificing happiness by identifying their true desires and aligning their business functions. She spots overlooked bottlenecks and crafts efficient plans toward sustainable success that center your values and priorities. Known for her unique approach to problem-solving and accountability through the G.E.A.R.S. framework, Gwen empowers clients to achieve their definition of success without sacrificing what matters most.

Tonya Kubo is a marketing strategist and community builder who helps entrepreneurs build thriving online communities. As co-host of The Business You Really Want and Chief Marketing and Operations Officer (CMOO) at Everyday Effectiveness, she keeps conversations on track and ensures complex business concepts are accessible to everyone. A master facilitator with 18+ years of experience in online community building, Tonya takes a people-first approach to marketing and centers the human experience in all she does.