A curated list of my offers and the tools I trust to run my business — without high pressure or fake urgency.
Black Friday gets loud. Everyone’s shouting about “can’t-miss” offers and limited-time deals. I’m not adding to the noise.
Instead, I’m doing what I always do:
Eliminating decision fatigue by bossing you around with love.
Below you’ll find the Black Friday offers I’m recommending based on experience — my own products and the tools I personally use to run my business.
And before you even think about buying anything (mine included), do yourself a favor:
Run it through my $9 decision filter: Do I Need This Now?
This four-step process will save you money, stress, and regret — especially this week.
Now, let’s get into the deals.
My Offers
Do I Need This Now? — $9
If you’re staring down a dozen Black Friday offers and not sure what’s worth it, this is your best friend. It helps you figure out whether something is actually right for you right now, instead of getting swept up in urgency or “but it’s on sale…” feelings.
I recommend everyone use this — even when evaluating the offers I list below.
Consulting Hour Bundle — $100/hr
Use anytime through December 31, 2026
- Sale ends Dec. 2, 2025
If you’re looking ahead to 2026 and want clarity, strategy, or support you can bank now and use later, this is the one offer I can guarantee will make a difference in your business.
Through Dec. 1, 2025, you can purchase a bundle of consulting hours at $100/hour. You can use these hours anytime between now and December 31, 2026.
What can you use consulting hours for?
- Community audits
- Content + engagement strategy
- Offer positioning
- Customer journey development
- Market research
- Launch planning
- Metrics review + optimization
- Fractional CMO guidance
- Untangling Franken-marketing
- Or whatever your business needs most
This is the only way to lock in this rate for my time next year. View my current rates here.
Limit: up to 100 hours per person
Use-by date: Dec. 31, 2026
Rate: $100/hour (valued at $500/hour)
Tools + Services I Actually Use
These are the things I pay for, rely on, and would buy again at full price.
Online Biz Super Sale
Dama Jue is a service provider and course creator who has some of the easiest-to-implement templates and offers. Check out her Black Friday super-sale here.
Lizzy Goddard’s Everything Offer
If you know who Elizabeth Goddard is, this offer will be exciting. If not, let me give you some insight. Originally a ConvertKit tech VA, Lizzy is a multipassionate course creator. She doesn’t do done-for-you services. Instead she focuses on helping fellow big-idea biz owners develop and market offers that make sense based on their time, energy and interests. The Everything Offer is a one-year pass to all of her existing courses (there are 100s) and any new offers she launches. Check it out here.
MemberVault — 50% Off Your First Year
- Must Use Offer Code: TONYA50OFF
- Sale ends Dec 2
I’ve hosted all my courses in MemberVault since 2019. What I love most? Erin and Mike Kelly still show up, still improve the platform, and still care about the people who use it.
The deal includes:
- 50% off the 5-Product Plan (first year)
- Make Back Your $$ in 30 Days playbook
- January Take-Action Week
If you’ve been wanting to simplify your course setup, this is the moment.
Liz Wilcox — Email Marketing Membership Annual Pass ($108)
- Sale ends Nov. 28
Email marketing doesn’t need to be complicated. Liz is the only person I know who makes it simple, doable, and consistent.
The annual pass gives you:
- A full year of the membership
- Every product Liz has ever made
- Every new product she’ll release this year
- List-building challenges
- Audio summits
- Live trainings
- Content planning sessions
If email has felt overwhelming, this is the gentlest on-ramp you’ll find.
Kit (formerly ConvertKit) — 60% Off First 3 Months
- Sale ends Dec 2
I’ve used ConvertKit/Kit since 2016 — back when I had 45 subscribers. It’s still the most intuitive email platform I’ve ever used.
This deal gives you 60% off the Creator plan, including:
- Unlimited automations and sequences
- Paid newsletters + digital products
- Tags, segments, polls, integrations
- The recommendations network (big fan of this)
- If you want email marketing tools that get out of the way, Kit is it.
Passive Income Superstars — Storewide Discount
- Must use offer code BF2025
- Sale ends Dec. 2
Leanne’s trainings are practical, ethical, and designed for real people (not robot-optimized marketing machines).
Two great options this year:
- 40% Off the Entire Shop + $200 Goodie Bag
- Use code BF2025 on any course, toolkit, or template.
- The Passive Income Collective — 65% Off ($697)
- Includes six top-tier courses on:
- Affiliate marketing
- Email marketing
- SEO
- Digital products
- Tripwires
- Funnels
- Plus: 3 months of Voxer office hours.
- Includes six top-tier courses on:
If you want to build sustainable, repeatable income streams, this is a strong bundle.
Other Offers I Love
Great deals that I might not personally use (or be the ideal client for) but that I still stand behind.
Ultimate Black Friday Bundle for Authors
Shelby Leigh is an indie author who leverages her years of marketing experience to sell books at a rate that would make traditionally published authors drool. And right now, you can get her ultimate marketing bundle for almost half off. Check out the deal and other offers here.
CEO Winter Rebellion
Mary Williams is my biz bestie and fellow “Internet Dinosaur” – Her CEO Rebellion events are always filled with action-focused nuggets for creators and business owners. Sign up for the free challenge here.
A Note on These Offers
Most links shared above are what we call “affiliate links,” meaning that if you make a purchase after clicking the link, I will earn a commission of some sort. It could be a credit toward the service mentioned, or actual payment.
Affiliate income is historically less than 5% of my annual revenue because it’s not the focus of my business. I only share tools I trust, use now or have in the past or have direct experience using (like in the case of tools used by clients).
Before You Buy Anything…
Black Friday is loud.
A deal doesn’t automatically make something right for you.
If you want a filter to avoid buyer’s remorse, use Do I Need This Now?
It’s $9, takes 10 minutes, and works on every offer on this page.
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