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Facebook Groups vs. Pages: What’s the Difference?
Do you know the difference between Facebook groups and pages? If not, you are not alone. It’s the most frequent question we get inside The Secret to Thriving Online Communities, our private Facebook group. And though the answer can be found fairly easily by searching...
My Best DM Slide: What I Learned When I Sent 700 Private Messages
https://youtu.be/Ri-bqi6Kvvg As a community leader, I’m way too familiar with the DM slide on social media. And yet, sending private messages is the social media equivalent of email. The tactic opens a direct two-way line of communication between you and the other...
The Perks of Facebook Professional Mode
Have you heard about Facebook professional mode? Are you wondering whether you should convert your personal profile to professional mode? This new feature aims to help content creators establish a public identity without creating a separate business account. By...
Essential Tools and Resources for Online Community Managers
This listing of resources for online community managers contains affiliate links, which means we might make a small commission from any purchase you make at no extra cost to you. If you’re running a group, you’re going to need help. Though hiring help is nice, it’s...
Rejecting Manipulative Marketing for Authentic Online Connections
The tides are shifting in the online space. Not only are we seeing a renaissance in online community-building, we’re seeing disruption in the marketplace. Consumers are tired of emotionally manipulative marketing tactics. Whether you call it “dude-bro marketing” or...
