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This Email Subject Line Must Die (and What to Say Instead)
As a social media consultant, I am on several email lists because it helps me better serve my clients. I subscribe to lists with lead magnets I admire and ones I think stink. I subscribe to lists based on what I see on sales pages, hear on podcasts and see on...
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Communicator Connection: How Assuming the Best Can Help Your Group
Governance is a hot topic in online communities. There can be a fine line between too much and not enough. Too far in either direction, and the group suffers. But how do you find your happy medium? That's what we're talking about in this episode of Communicator...
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The Ultimate Guide to Online Content Creation for Communicators Who Actually Care
No matter what you want to do online, content creation is front and center. IT HAS TO BE. If your content doesn’t connect with your audience, you are wasting your time. Do you want to connect to your audience through your blog? You need to write posts that engage your...
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