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Unpacking the Internet’s Outrage over Zoom
NOTE: I live in the U.S. Some of Zoom’s loudest critics live in the EU. The EU has strong protections when it comes to consumer privacy. Residents of those countries have different expectations than we have here in the U.S., where our lawmakers still struggle to...

Are Memberships Dead? A Community Strategist Perspective
Ever since announcing the closure of my social media membership in March, I’ve been the go-to person for other membership owners who are considering closing theirs as well. “It seems memberships have reached their peak and are now declining,” one peer said. In all the...

Facebook Groups vs. Pages: What’s the Difference?
Do you know the difference between Facebook groups and pages? If not, you are not alone. It’s the most frequent question we get inside The Secret to Thriving Online Communities, our private Facebook group. And though the answer can be found fairly easily by searching...

My Best DM Slide: What I Learned When I Sent 700 Private Messages
https://youtu.be/Ri-bqi6Kvvg As a community leader, I’m way too familiar with the DM slide on social media. And yet, sending private messages is the social media equivalent of email. The tactic opens a direct two-way line of communication between you and the other...

The Perks of Facebook Professional Mode
Have you heard about Facebook professional mode? Are you wondering whether you should convert your personal profile to professional mode? This new feature aims to help content creators establish a public identity without creating a separate business account. By...