It’s hard to talk about online communities without discussing strategies to monetize your Facebook group. Many community leaders start off with a Facebook group because it’s a free community platform that is easy to figure out. But before long, everyone realizes running a thriving online community takes time. Before long, you’ll start to wonder what you can do to offset your expenses.
If you started your Facebook group for business purposes, you might already have some ideas on how you want to make money there. But non-business groups can make money, too.
In this article, I’m sharing six effective ways to monetize your Facebook group. From sponsored posts to digital product sales, you’ll learn how to make the most of your group and start generating revenue.
Monetization ideas for your Facebook Group:
- Sponsored Posts and Product Reviews
- Affiliate Marketing
- Group Membership Fees
- Digital Product Sales
Idea #1: Sponsored Posts and Product Reviews
Sponsored posts and product reviews are one of the most popular ways to monetize a Facebook group. They are forms of paid advertising where a business or brand pays a content creator to promote their products or services.
In the case of Facebook groups, the content creator is typically the group owner or manager. A sponsored post is a post that explicitly mentions the sponsor and promotes their products or services. This can be in the form of a text post, image, or video.
On the other hand, a product review is a detailed evaluation of a sponsor’s product or service by the content creator. This can include the features, benefits, and drawbacks of the product or service.
In both cases, the sponsor pays the content creator a fee for the promotion, which can be a fixed amount or a commission on sales made through the promotion. Sponsored posts and product reviews can be a lucrative way to monetize a Facebook group and can benefit both the sponsor and the group’s members by providing valuable and relevant content.
To make the most of this monetization idea, it is important to be transparent about your sponsorships and only promote products or services that are relevant and valuable to your group’s members.
With effective sponsored posts and product reviews, you can build a profitable and engaging community that benefits both you and your audience.
Where to Find Sponsors and Products to Review
There are several ways to find sponsors or products to review for your Facebook group. Here are a few ideas to get you started:
- Reach out to brands or businesses you already know and love, or that your group members know and love. If you know your group members well, you should have a good idea of what will appeal to them. You can contact the company via email or social media to pitch your sponsored post or product review idea.
- Ask your members! Find out what products or services your members are curious about and send a pitch to those companies.
- Attend industry events or conferences related to your group’s niche to meet and network with potential sponsors or product partners.
Remember to choose sponsors or products that align with your group’s values and interests and provide value to your audience. This will ensure that your sponsored posts and product reviews are well-received and beneficial to both you and your group’s members.
Though sponsors tend to favor large groups for sponsored posts and product reviews, don’t underestimate the power of a highly engaged group with a defined focus. Most advertisers understand exposure to 500 ideal clients in a highly engaged group is going to yield better results than a group of 50,000 with very little activity.
How to Charge for Sponsored Posts or Product Reviews
The amount you should charge for a sponsored post or product review in your Facebook group can vary depending on several factors, including the size of your group, the engagement rate of your audience, the niche you’re in, and the type of content you’re creating.
The group owners I know and work with usually offer packages for sponsored posts or product reviews according to the factors mentioned above. Two posts and a video usually run $300 to $500, and the package rates climb if they include mentions on high-traffic websites or podcasts. For product reviews, you may want to consider charging a higher fee since it involves more time and effort to create detailed evaluations of the product or service.
Some sponsors won’t pay for reviews but will give you an affiliate link that allows you to make a commission on sales that come through your promotion (also known as affiliate marketing). I’ve seen commission ranges between 2% for high-end sewing machines to 50% on software services.
Ultimately, the amount you should charge for a sponsored post or product review should be fair and reasonable based on the value you’re providing to the sponsor and your audience. It’s also a good idea to do some research and see what others in your niche are charging for similar content in similar-size groups to get an idea of the going rates.
Idea #2: Affiliate Marketing
Affiliate marketing is another effective way to make money with Facebook groups. It involves promoting products or services related to your group’s niche and earning a commission on sales made through your referral links.
Affiliate marketing is considered a performance-based marketing strategy because you only get paid when someone makes a purchase. This strategy is appealing because it doesn’t require you to create your own products or services to make money. It also lends itself well to groups that aren’t specifically focused on business because everyone loves recommendations from people they trust. And your group members know you well enough to trust you.
To get started with affiliate marketing, you can join affiliate networks such as Amazon Associates, which offers a wide range of products and services to promote. You can also approach individual brands or businesses and ask if they have an affiliate program you can join.
To be successful with affiliate marketing, it’s important to choose products or services that are relevant and valuable to your group’s members, and to promote them in a way that is genuine and not overly salesy. Nothing drops the value of a Facebook Group faster than overwhelming the feed with affiliate promo posts.
Using Affiliate Marketing to Make Money with a Facebook Group
In The Secret to Thriving Online Communities, my free Facebook group, I have a subtle resources page with a variety of affiliate and non-affiliate links for products and services I know and love that are relevant to my community members. For example, we have affiliate links to:
- StreamYard for livestreaming
- ConvertKit for email marketing
- Metricool for email scheduling
- Canva for easy graphic design
- GroupTrack CRM for managing contacts via Facebook and Instagram
- Viral Content Club for Canva templates
- MemberVault to host online courses
- Attract & Activate, my favorite SEO course
We also have non-affiliate links to other social media schedulers and software tools. It adds value to the group by providing members with a centralized location for my recommendations and offers an additional revenue stream for my business. With the right approach, affiliate marketing can be a lucrative and passive way to generate income from your Facebook group.
The key to successful affiliate marketing is to choose products or services that are relevant and valuable to your audience and to promote them in an authentic and genuine way. You should also be transparent about your use of affiliate links and always disclose that you may earn a commission from any resulting sales. With effective affiliate marketing, you can earn passive income from your Facebook group while providing value to your audience.
Idea #3: Group Membership Fees
Another way to monetize a Facebook group is by offering a membership fee for exclusive content, resources, or perks. This idea is different from using Facebook as the exclusive home of a membership program or the community component of a membership program.
With this monetization idea, you offer a premium experience to your group members that goes beyond the free content and discussions that are available to everyone. The membership fee can be a one-time payment or a recurring subscription, and it can provide access to content such as premium articles, videos, or webinars, as well as personalized support or discounts on related products or services.
The idea here is that everyone can join the group for free but those who pay the fee get access to content free members do not. For instance, the Women Helping Women Entrepreneurs Facebook Group is a free community with 661,000 members. For $97 per month, though, members can get featured and promoted in the group as part of the Stand Out Online upgrade.
This is a great idea if you’ve been considering a paid Facebook Group but don’t want to manage multiple groups. Instead of leading a free group AND a paid group, you have one group with two or more tiers of benefits. You’ll have the added investment of creating the premium content but you won’t have the additional overhead of managing a second community or hiring help to manage the community for you.
To make the most of this monetization idea, it’s important to provide real value to your paying members and to promote the benefits of the membership fee in your group. You need a clear line between what is free and what comes with the fee, and there should be a big enough gap between the two to justify the added investment.
You can also use this opportunity to build a more engaged and dedicated community within your Facebook group. Membership fees can be a reliable and recurring source of income for your Facebook group while providing additional benefits to your most dedicated followers.
Idea #4: Digital Product Sales
If you want to make a business out of your community, digital products are another popular way to monetize a Facebook group. These can include ebooks, self-study courses, webinars, templates, or any other digital product that is related to your group’s niche or interests.
The advantage of digital products is that they can be created once and sold repeatedly, making them a scalable and semi-passive source of income. This monetization strategy requires some technical skill to deliver. Though you can promote the product(s) in your group, you’ll need a sales page on your website and automation for delivery to make the process as seamless as possible for you and your consumers.
In Team EBG, Lizzy Goddard promotes all of her self-study courses and resource bundles, among other things. In Clutter Free Academy, Kathi promotes all of her decluttering books and ecourses. In the Working Homeschool Mom Club, Jen promotes her printables, planners and ecourses.
How to Promote Digital Products in Your Group
If you already have digital products for sale, why not promote them in your Facebook Group? This is an effective way to make money in the group without too much effort on your part. Here are some steps you can follow to promote and sell digital products in your Facebook group:
- Choose the right product — Make sure the digital product you are promoting is relevant to the purpose of your group and valuable and helpful to your members.
- Create a sales page — You need a point of sale beyond the posts in your group. Create a landing page on your website that promotes your product, provides all the relevant information, features, and benefits AND has a BUY button so people can make the purchase.
- Create a promotional plan — Too much promo in a group wears members down quickly. Develop a promotional plan for your group to space out product promotions between periods of value-focused content. Use a calendar to ensure you’re selling often enough throughout the year to meet your goals while still having space to nurture members through non-sales content as well.
By following these steps, you can effectively promote and sell your digital products in your Facebook group, which can help you monetize your group and provide value to your audience.
To make the most of this monetization idea, I can’t emphasize enough the importance of only promoting digital products that are relevant to the purpose and needs of your group. With effective digital product sales, you can turn your Facebook group into a profitable and sustainable business that provides value to your audience.
Idea #5: Services
Promoting your services in your Facebook group can be a lucrative way to monetize your group while providing value to your audience. Services can include coaching, consulting, or freelancing. The advantage of promoting services is that you can leverage your expertise and knowledge to help your group members achieve their goals or overcome their challenges.
For most business owners, services are their highest-price offer, which is why I consider this to be the most lucrative option when it comes to monetizing your group.
To promote your services in your Facebook group, you can share your expertise and insights through valuable and relevant content, such as articles, videos, or webinars. You can also offer limited-time discounts or promotions to your group members to encourage them to work with you. It’s important to be transparent and clear about your pricing and availability and to provide excellent customer service and follow-up to ensure the satisfaction of your clients. With effective promotion and delivery of your services, you can turn your Facebook group into a profitable and rewarding business that helps you build a loyal and engaged community.
Promoting your services in your Facebook group can be a delicate balancing act between providing value to your audience and not coming across as what my friend Molly Mahoney calls a “salesy weirdo”. Here are some tips to promote your services in your Facebook group without being pushy or annoying:
- Provide value — Focus on providing value and building trust with your group members by sharing useful and relevant content, such as articles, videos, or webinars that are related to your niche or area of expertise. This can help position you as an authority and someone who genuinely wants to help others. In The Secret to Thriving Online Communities, for instance, I host weekly live workshops but I usually only make offers during those workshops once a month.
- Be authentic — Be yourself and show your personality and passion for what you do. This can help you connect with your audience on a deeper level and build relationships that can lead to future business. GroupTrack CRM co-founder Jenna Larson hosts a weekly product tutorial in their free group each week and usually promotes services monthly to help members get more from their product.
- Tell stories — Use storytelling to convey the benefits of your services and how you’ve helped others achieve their goals or overcome their challenges. The best sales come from case studies, where you take the time to help people understand the practical application of the services you provide.
- Provide social proof — Share testimonials or case studies from satisfied clients to provide social proof and demonstrate the value of your services. Do this regularly, not just when you’re trying to sell.
- Avoid being pushy — Avoid constantly promoting your services or asking for business in your group. Instead, focus on building relationships and providing value 80% of the time. Don’t sell more than 20% of the time.
By following these tips, you can effectively promote your services in your Facebook group without coming across as salesy or weird, while making your group a profitable and rewarding business.
Idea #6: Merchandise
If you have a group with a strong culture or sense of community identity, selling merchandise might be a fun way to monetize your Facebook group.
Selling merchandise can be a lucrative way to monetize your group as it allows you to leverage your brand and community to promote your products. Though some group leaders like to send free swag, you’d be surprised by how many members would pay for t-shirts, mugs, or stickers that identify them as a member of your community.
The best example I’ve seen of this is Jen Hatmaker’s #The4500, which wasn’t even started by Jen. #The4500 references the 4,500 applicants who were not picked by Jen’s publisher to be on the official launch team of her book, For the Love. One person took matters into her own hands and ended up being the leader of the rogue launch team and is now forever BFFs with Jen as well. Today, Jen’s branded merch includes everything from socks and shirts to journals and stickers.
Though you can create an online store on your website using a service like Shopify to sell your merchandise, companies like CustomInk and Bonfire allow you create limited-edition campaigns that drive up interest without requiring long-term maintenance or oversight.
To make the most of this monetization idea, it’s important to create high-quality products that are relevant and appealing to your group’s members. You can also use this opportunity to build a deeper connection with your community by creating products that resonate with their values and interests. With effective merchandise sales, you can turn your Facebook group into a profitable and sustainable business that showcases your brand and provides value to your audience.
Quick Summary of Facebook Group Monetization Ideas
To recap, here are six monetization ideas for your Facebook Group:
- Sponsored Posts and Product Reviews — Businesses pay you to promote their products or services in your Facebook group.
- Affiliate Marketing — Promote relevant products or services and earn a commission on any resulting sales made through your unique referral link.
- Group Membership Fees — Charge a membership fee for exclusive content, resources, or perks in your Facebook group.
- Digital Product Sales — Create and sell digital products such as ebooks, courses, webinars, or templates related to your group’s niche.
- Services — Promote your services, such as coaching, consulting, or freelancing, to your Facebook group members.
- Merchandise — Sell physical products such as t-shirts, mugs, or stickers that are related to your group’s niche or interests.
By using one or more of these monetization ideas, you can turn your Facebook group into a profitable and sustainable business that provides value to your audience. Monetizing your Facebook Group doesn’t have to be scary or overwhelming. The key is to choose monetization ideas that align with your group’s niche and interests and provide real value to your members while maintaining transparency and authenticity in your promotions.
Want Help with Your Group Strategy?
Team Kubo specializes in online community design, development and growth. Whether you need help with strategy, training your admin team or day-to-day management of your group, we can help. The first step is to complete our no-cost community health assessment, so we can identify your needs and customize a plan to get the results you desire.