Communicator Academy: How to Create a Challenge for Your Followers

Recently, I was invited to the Communicator Academy podcast to discuss how to create a challenge for your followers.

Specifically, podcast host Kathi Lipp and I talked about how challenges serve as effective tactics for writers and speakers who want to grow their social media following or increase their online engagement.

If you want to grow your audience, create community, and create a place where you can challenge people who follow you to grow and change, then you need this episode.Tonya Kubo is the Energizer Bunny of Christian Communication

Challenges are a great way to develop your online community, but even at the most basic level, there is an art to doing them well.

In this 19-minute episode, I share:

  • What challenges are
  • How to naturally grow your group using a challenge
  • The benefits challenges offer to you and to your followers

But most importantly, I encourage you to use challenges to fulfill your promise to your online community. This is an honor and obligation not to be taken lightly.

If you listen in, I’d love to hear what you think!


Tonya Kubo believes in people over process and uses a personalized approach to help writers leverage the power of social media to launch books, online communities, membership programs and brands. She is the founder of the Clutter Free Academy Facebook groupSecret to Thriving Online Communities Facebook group and Clutter Free for Life membership program. She is a frequent guest on the Clutter Free Academy and Communicator Academy podcasts, has been featured on the Biz Mavens podcast, and has taught at Leverage: The Speaker Conference.

Communicator Connection: How Assuming the Best Can Help Your Group

Governance is a hot topic in online communities.

There can be a fine line between too much and not enough. Too far in either direction, and the group suffers. But how do you find your happy medium?

That’s what we’re talking about in this episode of Communicator Connection.

Transformative Leadership Coach James Leonard, author of Positive Intent, joins me for a discussion on how assuming the best can help to cultivate healthy group culture — even in not-so-healthy times.

Find out…

  • How James uses generosity and curiosity to approach even the stickiest of online situation,
  • How control and fear play into our personal discomfort in these scenarios, and
  • How we can all take a lesson from the sun in how we approach conflict.

These 30 minutes go quickly and are packed with practical ways to apply strategy to the groups you lead.

Watch till the end for the special offer James has JUST FOR OUR VIEWERS!

More About This Episode

Communicator Connection is a live conversation on the topics that every communicator wants to know or needs to know to move forward in amplifying their messages.

In Episode 1, James and I talk about handling sticky situations with grace and generosity. As founder of the Positive Intent Bootcamp, James has seen the limits of positive intent stretched in both real life and online spaces.

He applies curiosity and generosity in all aspects of life: life, career, relationships and personal growth.

All of these areas collide in online communities. We have groups around our circumstances, our lifestyles and our aspirations. What’s fascinating about James and his perspective on positive intent is that it’s not a passive process. If anything, it requires active listen and generous application of a genuine desire to know more about others.

When you watch the episode, pay attention to:

  • How fear and control play into what makes us uncomfortable as leaders,
  • What our own emotions say about the challenges we face in our groups, and
  • What questions we can ask in our groups to redirect or to go deeper with the people we perceive to be problematic.

Special Offer for Communicator Connection Viewers

Speaking of generosity, James is offering a free 30-minute session with viewers who are interested in further exploring how to apply positive intent to the challenging situations in their lives. To take advantage of this offer, visit James’ website and fill out the contact form. Tell him Tonya sent you 😊

Also mentioned in this episode

Tonya Kubo helps Christian communicators leverage the power of social media to build community around the messages of their hearts. She is the founder of Kathi Lipp’s Clutter Free Academy Facebook group and a frequent guest on the Clutter Free Academy and Communicator Academy podcasts. If you’re interested in building digital communities, join her FREE Facebook Group, The Secret to Thriving Online Communities

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