building an online following from zero

How to Build Your Online Following from Zero

building an online following from zero

How do you grow your online following from zero?

It’s not as hard as it seems. The process itself is simple, but it does take time and energy and effort. It also takes time. But if you know what you’re doing and take a strategic approach, it will happen and sometimes faster than you imagine.

So much of your brand is how people respond to you. Share on X

To help you become known and loved by your ideal reader or fan, I have recorded a masterclass for the Writing at the Red House Podcast. In this podcast series, I walk you through the process of growing your audience from start to finish.

In this podcast series, we’re going to cover understanding who your audience is, building a compelling offer that is tailored to your ideal reader, and then I’ll teach you how to create a content strategy and calendar for social media. Finally, we’ll talk about building collaborative relationships with power partners to reach even more followers!

your brand is how people relate to you


Episode 221: Understand Your Audience

The first step in building your online following is understanding who your audience is.

This episode will walk you through the process of thinking like your reader, so you can align what you offer with what they most desperately desire.

Since recording this episode, I’ve worked with several clients who have struggled in this area. Knowing who we want to help is one thing, but figuring out what they think, feel and do is another. The best place to start is by asking. If you want help in doing that, you can borrow my brain. A free 20-minute session could help you identify the best questions to ask to get to the heart of your reader’s deepest needs.

audience beliefs tonya kubo

Episode 222: Create Your Compelling Offer

Once you’ve established your ideal reader and their needs, it’s time to create a compelling offer.

Making an offer compelling is less about the features you provide and more about the way you position your message.

In this episode, you can learn:

  • How to know what to offer your people
  • How to find your giant BUT
  • Discover a great framework to build from

No. 1 mistake communicators make on social media

Episode 223: Create a Content Strategy and Editorial Calendar

Now that you’ve created your offer, it’s time to put together a content strategy.

In this episode, we’ll go through how to plan out your content in advance so you can steadily grow an audience by inviting followers to develop a relationship with you.

You’ll learn:

  • The different between a strategy and a plan
  • How to start developing a strategy of your own
  • The two mistakes most communicators make with their content

be a good follower Tonya Kubo

Episode 224: Build Collaborative Relationships

The final step of building your online following from zero is to develop collaborative relationships with peers and mentors who can become power partners.

You might not think you have much to offer if your audience is small, or you’re just starting out, but that’s not true. We all have something to offer if we take the time to think it through.

In this episode, you can learn:

  • How to be a good follower
  • Why you should want to share
  • How to approach collaboration
Want great followers? Become a great follower. Share on X

In just about an hour, you can listen to the masterclass and be well on your way to building your online following — even when you’re starting from zero. This four-part masterclass is free and available online, and on your favorite podcast apps. The editorial calendar and posting prompts mentioned in the series are available for free in my private Facebook group, Tonya Kubo’s Secret to Thriving Online Communities.

Tonya Kubo

Tonya Kubo

Social Media Consultant

Tonya Kubo is founder of Team Kubo Community Management. She supports experts, entrepreneurs, and enterprises in developing highly engaged online communities so they can grow their groups and get results without feeling frazzled. See the team in action at

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