Do you want more online visibility but feel like you don’t know where to begin?
Csilla is someone who knows how to connect with her followers on a deep level AND she makes it count. As an author, speaker, podcaster and speaker coach, Csilla has carved out a nice chunk of online real estate for herself even without a huge online audience.
Whenever the topic of online visibility, I hear three top complaints from the message-driven writers, entrepreneurs and experts I serve:
- I can’t get seen. My audience is too small! I’m too new!
- I don’t have enough time. It takes too long get my name out there.
- I don’t have the right credentials. I’m nobody special.
Of those three, which resonates most with you?
If you’re like our live video viewers, it comes down to time. You feel like there aren’t enough hours in the day. That may or may not be true, but let’s unpack these challenges in order.
How to Get Seen When You’re Just Starting Out
Everyone starts somewhere. Neither Csilla nor I landed on the scene with a ready-made audience throwing credit cards at our faces. We set goals, made plans and took action. You can, too. If you’re just starting out, Csilla recommends taking a narrow focus to your message and your audience. If you try to reach everyone, you’ll reach no one.
We know this to be true. We’ve seen it and we’ve lived it.
Here’s what Csilla recommends:
- Pick ONE person as your target.
- Pick ONE message to attract your ONE PERSON.
- Build relationships focused on your message and your person.
Build one-to-one relationships, knowing that the impact amplifies over time. You might not get results overnight, but they will come. And those results come in the form of referrals, speaking gig, podcast interviews and more. The consistent effort pays off in big ways.
How to Grow Your Online Visibility When You Don’t Have Much Time
If you’re a busy working homeschool mom like me, or a busy working mompreneur like Csilla, you don’t have time to waste. Here’s the deal: NOBODY has time to waste. We all have the same 24 useable hours in every given day, and we all have to maximize them so we can do both what we need to do AND what we want to do.
If you can carve out 15 to 30 minutes a day, you can grow your online audience and authority. Csilla teaches a framework and I coach my private clients on audience growth strategies focused on working smarter instead of harder (or longer).
The key, though, is strategic. If you’re using social media to build relationships and visibility, you can’t get lost in cat videos or go down a rabbit hole of posts from crazy relatives on your newsfeed. You have to show up, make your connections and move on with your day. If you need help with that, check out this cheat sheet.
How to Build Your Authority When You Lack Credentials
Whenever I hear someone say they feel they lack credentials to grow their online visibility, I hear insecurity. And, for most people, the issue of time or being new is a smokescreen for feeling unqualified.
If you have a message placed upon your heart to share, you’ve been called to do so. Unless your calling requires an advanced degree, such as being a doctor, lawyer, or scientist, people aren’t nearly as concerned with what you know as much as they are concerned with the results you can get for them.
It’s not that credentials aren’t important. They are. But frequently, experience and skill can stand in for some credentials. The thing with letters after your name is they offer the perception of credibility and skill, but what your audience really cares about is what you can help them to achieve.
Other ways to develop perceived credibility are to blog, publish a book, start a podcast, work directly with your target audience as a coach or consultant, step on a stage and speak at a public event. Some methods gain you credibility faster than others, but everything combines to grow the authority you have and need to be a recognized expert in your chosen field.