A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
Be Sure to Check Out These Business Resources
Latest Podcast Episodes Of The Business You Really Want
The Business You Really Want Is Allowed To Change
After two years and 112 episodes, The Business You Really Want is coming to an end—at least for...
What Two Years Of Podcasting Taught Us About Business
After two years and more than 100 episodes of The Business You Really Want, Gwen and Tonya...
When Smart Business Practices Feel Pointless
Some of the most valuable things you do in your business won’t produce an obvious result...
What’s Worth Your Attention Right Now?
Running a business means you always have fifty different things demanding your attention at once....
Why Pay For An Expert When AI Can Give You An Answer?
AI tools generate quick spreadsheets and answer basic operational queries, but relying on...
Knowing What To Do Vs. Knowing What Matters
Effective Business Decision Making requires looking past generic advice to evaluate your...
Why Does Success Keep Moving The Finish Line?
Effective entrepreneurial goal setting requires stepping back to celebrate wins before...
The Real Problem Isn’t Inventory Or Payroll
Are you fighting the same retail fires over and over? Most independent retailers know exactly...
The Customer Service Trap
When Gwen was speaking at h+h Americas, she evaluated common retail customer service tactics and...
Why Payroll Feels So Expensive
Payroll is often the largest expense in a business, but the real challenge isn't usually the cost....
Everyone Knows They Have An Inventory Problem. Why Can’t They Fix It?
Many independent retailers know inventory matters, yet they struggle with cash flow because of...
Stop Chasing New Leads: Unlock The Hidden Revenue Already In Your Business
Are you pouring time, money, and energy into acquiring new clients, only to realize you’re leaving...
