A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
Be Sure to Check Out These Business Resources
Latest Podcast Episodes Of The Business You Really Want
True Accountability – The Secret To Sustainable Success
Do you know the difference between being reliable and being accountable? In this episode of "The...
Are You Solving the Right Problems in Your Business?
As a business owner, I've seen it time and time again: entrepreneurs tirelessly working to...
Solving The Right Problems In The Right Order
Do you find yourself solving the wrong problems in your business? Or maybe solving the right...
The Hidden Systems Sabotaging Your Business Success
As an entrepreneur, you've likely heard the advice “You need better systems!” countless times....
Systems – Harnessing The Power Of Consistent Behavior
Are you in control of your systems, or are your systems controlling you? In this episode of "The...
Celebrating One Month of The Business You Really Want
Launching a podcast has been a dream of mine for several years but until recently, it seemed...
The Truth About Managing People in Your Business
As a business owner, you know that your team can make or break your success. But here's a hard...
Resources – Making The Most Of Your People
Wondering how to get the most out of your team? In this episode of "The Business You Really Want,"...
Are Your Finances Holding Your Business Hostage?
Do you find yourself avoiding your financial reports like the plague? You wouldn’t be the first....
Accounting – Making Sense Of The Numbers That Matter
Feeling overwhelmed by financial reports? Wondering how to use numbers to truly drive your...
Mastering True Delegation: A Guide to Effective Leadership
Delegation is often seen as a simple task: Assign a job to someone else and move on. But as any...
Are Your Business Goals Sabotaging Your Success?
Entrepreneurs are constantly bombarded with messages about dreaming big, setting ambitious...
