A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
Be Sure to Check Out These Business Resources
Latest Podcast Episodes Of The Business You Really Want
The Real Reason You Don’t Trust Your Next Move
When you’re a new business owner, a quick Google search can solve 80% of your problems. But as you...
Why More Revenue Is Making Your Business Feel Worse
One of the main goals of managing a business is scaling your operations and securing a...
Your Business Isn’t Broken. It’s Misdiagnosed.
Does your business feel harder than it should be, even when things are "technically"...
You Can’t Outsource Being The Boss
Is your delegation actually abdication? Every business owner dreams of a bulletproof team...
Why Smart Business Owners Still Fall For Bad Advice
You're a successful, experienced entrepreneur. You've been around the block, built a...
Your Business Model Is Driving More Than You Think
Are you constantly tweaking your marketing, hopping from social media platform to platform, or...
What We Didn’t Know We Didn’t Know – Hiring Isn’t The Fix You Think It Is
Hiring is often seen as a major milestone in business. It means you’re growing. It means you can...
Just Because It’s Trending Doesn’t Mean It’s Right
Is everyone you know suddenly moving to Substack? You’re seeing it everywhere—people calling it...
When You’re Doing All the Work But Still Feeling Stuck (Leadership Edition)
Are you a CEO who is doing all the work but still feeling stuck? You pour countless hours into...
The CEO’s Diagnostic: How To Tell What Your Business Actually Needs Next
As a CEO, it’s often impossible to "read the label from inside the jar," leading many leaders to...
Are You Ready To Break Free From Hustle Culture?
Most female entrepreneurs are trapped in hustle culture. They just don’t realize it. What if the...
How To Support An Inconsistent Leader (Without Losing Your Mind)
Working with a CEO, client, or leader who constantly shifts priorities can feel exhausting—and...
