A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
Be Sure to Check Out These Business Resources
Latest Podcast Episodes Of The Business You Really Want
Feedback Without Blame
Is the relentless pressure to scale up suffocating your entrepreneurial spirit? Gwen Bortner and...
Stop Tracking Everything. Start Tracking What Matters.
In a world saturated with to-do lists, project management apps, and endless notifications, many...
The Hardest Easy Thing In Business: Consistency
Tired of accountability systems that start strong and then fizzle out? You’re not alone. Many...
Leadership Momentum: Ending Q1 Strong and Setting Q2 Up to Win
Are you waiting for motivation before taking action in your business? Stop waiting. As Q1 wraps...
The Stories Leaders Tell To Avoid Accountability
Smart, successful leaders are masters of justification. They can spin elaborate, seemingly...
Entrepreneur Or Employee: Which One Fits You Right Now?
Gwen Bortner and Tonya Kubo tackle a question many people are quietly asking: should you actually...
The Power Of Hard Questions: Why Every CEO Needs Someone Who Pushes Back
As leaders rise, honest feedback gets harder to find—not because people don’t care, but because...
Your Offer Isn’t The Problem. Or Is It?
When business slows, many owners instinctively blame their offer or marketing. But often, the real...
When The Plan Stops Working: How To Pivot Without Starting Over
It's time to learn how to pivot without starting over when your initial, beautiful plan meets...
How To Know Whether Your Strategy Is Working (Beyond Vibes & Beyond Numbers)
How do you know if your business strategy is still working for your benefit, or it is time to do...
Strategy Vs. Tactics: How To Spot The Sparkly
Most CEOs don’t have a motivation problem — they have an alignment problem. And nothing derails...
When You Do Everything “Right”… and It Still Flops
Every CEO knows the sting of doing everything right – following the plan, staying consistent,...
