A podcast for women entrepreneurs seeking alignment, sustainability and success.
Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most?
We get it.
Too many CEOs burn out striving to achieve other people’s version of success. It’s time to build a sustainable, fulfilling business aligned with your values AND your priorities.
Welcome to The Business You Really Want, hosted by Gwen Bortner and Tonya Kubo of Everyday Effectiveness.
We believe context matters, both in life
and in business.
Listen each week for practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact.
What Our Listeners Say
New Business Owner Here
As a new business owner, I am LOVING this podcast! I feel like Tonya and Gwen are teaching me things BEFORE I even have the chance to make mistakes! I’m excited to keep listening and to implement what I learn to continue to improve and grow my business! — AliciaHBBTB
Great Listen
I really enjoyed this episode and the truly considerate way you talk about helping people focus success based on what you WANT not what it should look like; this is helping me do some work myself and thinking about what success looks like to me. — Julia414
Exactly What I Need!
As a female Solopreneur, this podcast speaks directly to my business/ministry needs. Tonya and Gwen share boatloads of experience and wisdom – just 2 episodes in, and I’m already hooked! Highly recommend! — SH797
Such Great Insights
Gwen and Tonya are an incredible dynamic duo! Not only do I feel like it’s great and valuable information they are sharing BUT their banter is the best! — Lovelyladylinx
Be Sure to Check Out These Business Resources
Latest Podcast Episodes Of The Business You Really Want
Sustainable Success As A Consultant With Ashlee Berghoff
Operations strategist Ashlee Berghoff, founder of Smooth Operator, joins Gwen Bortner to talk...
Sustainable Success As A Maker With Abigail McMurray
Is the relentless pressure to scale up suffocating your entrepreneurial spirit? Gwen Bortner and...
Sustainable Success At Scale With Nicole Serena
Consultant-turned-agency-owner Nicole Serena joins Gwen Bortner to talk about her journey from a...
Sustainable Success As Podcasters With Tonya Kubo
Is the relentless pressure to scale up suffocating your entrepreneurial spirit? Gwen Bortner and...
Small Business Decisions With Big Impact
Every small business decision has the potential to create ripple effects that either accelerate...
Why Accountability Fails (And What To Do About It)
Are you tired of launching new team processes only to see them completely fall apart? As leaders,...
Whose Finish Line Are You Running Toward?
Chasing the wrong finish line can look like success on the outside and feel like emptiness on the...
The Danger Of Half-Decisions: Why Hesitation Costs More Than Mistakes
Half-decisions might seem harmless, but they’re some of the biggest drains on a business. Gwen...
Why Success Without Satisfaction Feels Like Failure
Achieving success should feel fulfilling and bring you tremendous joy. But there can be certain...
Business Myths: Why Common Business Advice Might Be Sabotaging Your Success
Have you followed a piece of business advice so religiously, believing it would bring you big...
When The Business You Built Isn’t The Business You Want
Business misalignment often creeps in quietly—one success at a time—until you realize the business...
Sorting Business Trends That Build Vs. Break
Business trends are everywhere this time of year—but not all of them are worth chasing. In this...
