If you’re a community striving to grow your platform, you’ve probably already considered starting a Facebook Group.

Maybe other speakers and writers told you Facebook Groups are a great way to create community around your message. Maybe an agent said online groups are a great way to show publishers that you have enough adoring fans to support a book deal. Maybe you’re working on a bible study or devotion and want a private group of beta testers before it’s ready for prime time. Or maybe you just want a community — a gathering place of people with similar interests who want to hear more of what you have to say, and spend time with others who want to do the same.

Regardless of what has led you to consider starting a Facebook Group, here you are. You’re probably looking for a little guidance and maybe some advice. You’re in luck. Kathi Lipp and Michele Cushatt recently invited me over to the Communicator Academy podcast to offer listeners a basic primer on Facebook Groups.

In the episode, I share how planning for your group before it starts helps to create a culture and atmosphere that attracts your target audience. I also share my practical steps for launching a successful group. Finally, you’ll have the information and resources you need to start your Facebook Group with confidence.

Listen to the Communicator Academy podcast and let me know what you think. And if you’re ready to take the next step, join my FREE Facebook Group just for committed communicators like yourself. The Secret to Thriving Online Communities, is a free resource for Christian speakers and writers who seek to build community around the message of their hearts. All group members are invited to participate in our live Q&A coaching sessions that take place every Monday. It’s a safe space to ask any questions related to online community management. Join us!