Hi, I’m Tonya Kubo.
And I help experts and enterprises build thriving online communities.
Want my resume? You can find that on LinkedIn.
Here’s what LinkedIn can’t tell you:
I believe that with great power comes great responsibility (Thank you, Stan Lee) and I have made a career out of the responsible use of online space to create community.
All the way back to 2005 when a newspaper publisher asked me to check into “this MySpace thing” to see if it could help the business. MySpace as a channel didn’t excite me, and the idea of social media at that time made me scoff. Why would anyone spend time “talking” to strangers online when you could just pick up the phone or meet for coffee?
I had seen this type of connection in online forums back when I was in college, but those were private. Nobody used their real names or even shared their locations. And most of them were invite-only communities.
Social media was a different animal.
It was PUBLIC.
And yet what I first saw on MySpace, I later saw on Facebook, on Twitter, on Instagram. Social media was home to a highly engaged community of followers.
The busier people get, the higher the number of competing priorities they juggle, the more important online relationships have become.