The average Facebook user actively participates in 5 groups each day and they consider the people in those groups to be closer friends than the people they know in real life. You know what keeps them coming back to the group? Relationships. And they also credit group admins for making the difference between the groups they ignore and the ones they don’t want to live without.
But you’re busy, and so are they.
As we all get busier, we can’t afford to stack more on top of more. We need our relationships to fit into our busy lives and that’s why online relationships are so valuable. Social media never sleeps – so whether you can’t sleep at 1 a.m. or get up at 4 a.m. to exercise, you can connect with others just like you.
I’ve learned both the art and the science behind building strong online relationships, and I’ve applied this knowledge and experience on behalf of organizations of all sizes. But what gives me the greatest joy is working with movement-makers — experts, entrepreneurs and enterprises — who actually care about the people who buy their services and products, and join their Facebook groups and online communities.
No matter what’s going on, I got you.
Facebook Group dumpster fire? On it.
Attempted hostile takeover? Seen it.
Nothing but crickets? Fixed it.
In fact … whatever you’ve got going on, chances are I’ve managed far worse.
You see, I didn’t start my career with social media. I was a journalist, managing front-page coverage of 9/11 in a town that later had the highest per-capita death rate of active duty military members during the Global War on Terror. I’ve coordinated media for Michelle Obama’s first public appearance as first lady, managed the social media crisis response to horrific acts of violence, and been doxxed in the kind of way that wakes you up in a cold sweat in the middle of the night.
And yet, here I am and here I stay. Because even confronted with the good, bad and cringey elements of the online world, I believe humans are inherently good and relationships are worth investing in.
You too? Let’s talk.
Let’s chat about how we can design your community love story together.