Are you looking to increase interaction in your Facebook™️ Group? This article offers 30 posts designed to increase engagement in your group WITHOUT useless clickbait tactics. No posts about brussels sprouts or cilantro — promise!
Whether you have a free group or a paid group, the fun of being a community leader is in the conversations that take place. But you can’t lead if nobody is following. And if you’re the only one posting or commenting in your group, it’s like trying to play catch all by yourself.
The very definition of a community is connection. Connection between members and their leader (you). Connection between members and the content (what you talk about). And connection between members and EACH OTHER. Yeah, we’re yelling … because member-to-member connection is most important.
- 1 The Difference Between Engagement and Connection
- 2 30 Engagement Post Ideas to Increase Interaction in Your Facebook™️ Group
- 3 Category 1: Conversation Starters
- 3.2 Reliable conversation starters to get members talking
- 4 Category 2: Polls
- 4.2 Create a poll in your Facebook™️ in 4 easy steps
- 4.3 Poll ideas to engage members of your groups
- 4.3.1 1. Where do you spend time online?
- 4.3.2 2. What is your favorite way to consume online content?
- 4.3.3 3. A great morning starts with ________________.
- 4.3.4 4. Do you regret your decision to [insert topic]?
- 4.3.5 5. How did you discover this group?
- 4.3.6 6. What do you love/like most about [insert topic]?
- 6 Category 3: Icebreakers
- 6.1 Icebreakers to increase engagement
- 8 Category 4: Meet-and-Greet
- 8.1 Meet-and-greet posts that add value
- 8.1.1 1. Hiring? Looking for work? Post #hiring opportunities below. If you’re open to work, comment on the opportunities that interest you.
- 8.1.2 2. Where are my [insert tool or service] experts?
- 8.1.3 3. Calling all [insert topic] veterans. What one piece of advice would you give beginners?
- 8.1.4 4. What has been your costliest mistake in [insert topic] so far?
- 8.1.5 5. When it comes to [insert goal or objective], what tool or service can you NOT live without?
- 8.1.6 6. Meet your neighbors! Post your location to see whether you have any [insert community name] friends nearby.
- 8.1 Meet-and-greet posts that add value
- 9 Category 5: Trends
- 9.1 Trend posts to drive engagement
- 9.1.1 1. Three [insert industry] trends to avoid and why.
- 9.1.2 2. Do you hate [insert trend]? Here’s what to do instead!
- 9.1.3 3. What do you think about [insert trend]? Love it or hate it?
- 9.1.4 4. Want results like [insert celebrity or influencer]? Try this hack!
- 9.1.5 5. Trend alert: [insert trend] How are you applying it to what you do?
- 9.1.6 6. Have you noticed [insert trend]? Here’s what we’re doing about it.
- 9.1 Trend posts to drive engagement
- 10 How to Use These Facebook™️ Group Engagement Posts
- 11 Need Help with Your Community?
- 12 Share
When it comes to Facebook™️ groups and online communities, you hear a lot of talk about engagement: engagement strategies, engagement posts, engagement rates, engagement tactics … argh! You get the idea.
Tracking, measuring, and analyzing engagement is important. When our online community management agency, Team Kubo, works with clients on strategy or management, we collect and report engagement data each month. But engagement rate reports don’t tell the whole story in a Facebook™️ Group.
Your group engagement rate is the measurement of active group members divided by the number of total group members. If you have a group with 1,000 members, 300 of whom are active each month, your group engagement rate is 30 percent.Connection is what makes communities thrive. Click To Tweet
Experts talk a lot about engagement rate because it’s a concrete metric that you can track over time, but not all engagement is good engagement. An engagement spike might come as a result of several new members joining your group in a single day, or it might come as a result of conflict in your group. Because data is neutral, it can’t tell the difference between what’s good and what’s bad. It only measures what is.
Connection, on the other hand, is always positive. Connection is what makes communities thrive. Where engagement is all about action, connection is a combination of thoughts, feelings, experiences, and actions. It’s nuanced, which is why it’s harder to track and measure.
It’s worth figuring out how to measure connection in your group, so you can track it over time. An easy way to measure connection is by surveying your members. Depending on the focus of your group, asking questions about how many friends they’ve made in the group or how many group members they consider to be offline friends might help you to tell how connected members feel to each other.
30 Engagement Post Ideas to Increase Interaction in Your Facebook™️ Group
Now you know connection means more than engagement for engagement’s sake. So what can you do to increase connection among members while also keeping those engagement rates in the ideal range of 40 percent or higher?
We’ve gathered 30 Facebook™️ Group engagement post ideas designed to increase connection among your members while also driving action that can be tracked, measured, and analyzed.
The posts are organized into five major categories known to drive engagement and interaction in online communities:
With six posts in each category, you can mix and match them to suit your industry or niche, and the unique needs of your group. They are general enough to apply to your group’s focus while being specific enough to trigger action among your members. As with any post template or prompt, keep in mind that these are guidelines, not laws. You know your community best. Tweak these post ideas to fit your group, its purpose, and your members.
Category 1: Conversation Starters
The easiest type of engagement post in a Facebook™️ Group is the conversation starter. Like the name implies, the purpose of this type of post is to get members talking — talking to each other and talking to you.
When thinking up conversation starters, it’s important to keep in mind that the intention here is for members to participate in the conversation by leaving a comment. Open-ended questions foster higher quality conversations compared to yes-or-no questions, but they also take more time and energy to answer. You might find fewer responses to some of your questions if they are deeper, but that’s not a bad thing if the comments you do get come from your ideal members or provide valuable perspective.
As the community leader, your job is to facilitate the conversation happening in the comments by responding to them in a meaningful way. You can leave the conversation at the surface level or bring it deeper with those participating. It’s all up to you.As the community leader, your job is to facilitate conversation in post comments. Click To Tweet
Reliable conversation starters to get members talking
1. What are you working on this week?
2. What are you reading?
3. What’s for dinner tonight/this week?
4. What podcasts are your favorites?
5. Show us a picture of the best part of your day.
6. What’s the best advice you’ve ever received about [group topic]?
Category 2: Polls
Polls are a great way to drive up engagement numbers because the barrier to participation is low. All members have to do is click or tap the option they like best. Some will comment, but most will vote on the poll and keep scrolling.
You can make group polls as serious or lighthearted as you wish. You can create fun question games for your Facebook™️ groups, conduct market research, or use polls to help members get to know each other better.
Facebook™️’s polling feature makes creating polls in your groups easy. You don’t need to pick a photo or create a graphic.
Create a poll in your Facebook™️ in 4 easy steps
1. Select the “Poll” content type when you create your post.
2. Choose your response options.
3. Customize your settings to indicate whether you want to allow respondents to select multiple options or add their own.
4. Click “Post” and you’re all set.
By the way, you don’t have to stick to boring ol’ text polls. Facebook™️ lets you spice things up and stop mindless scrolling in its tracks by adding images and GIFs to your polls. Use these options to get creative, show off your brand personality, and encourage engagement.
Poll ideas to engage members of your groups
1. Where do you spend time online?
2. What is your favorite way to consume online content?
3. A great morning starts with ________________.
4. Do you regret your decision to [insert topic]?
5. How did you discover this group?
6. What do you love/like most about [insert topic]?
Oh, and a word of warning… The success of Facebook™️ polls depends entirely on two things: 1) asking the right questions and 2) not overwhelming members with too many answer options. Your questions should be specific enough to be easy for members to understand and answer quickly. More than five answer options will reduce your response rate. Choose both your questions and answers wisely.
Icebreakers aren’t for everyone. At a live, in-person event, icebreaker time is when you see me running to the restroom or out to the parking lot to retrieve something I fake forgot in my car.
Small talk, surface-level conversation, and trading elevator pitches grate on the nerves of introverts and analytical personalities.
But when it comes to online community dynamics — especially in Facebook™️ groups — they are critical to establish the emotional safety and security required for members to connect with each other. Seth Godin famously describes culture as the manifestation of “people like us do things like this.” Icebreakers serve to illustrate that definition of culture by helping your members see how they fit into the group and confirm they belong there.
Icebreakers to increase engagement
1. Who are the pet parents here? Show us a picture of your furbabies.
2. What part of the world do you call home?
3. What TV shows are you binge-watching right now?
4. What podcasts are you loving?
5. What books have you read recently?
6. Favorite movie of all time?
By their very nature, icebreakers are surface-level conversation starters. They allow people to tiptoe into the group by answering a question without revealing too much about themselves or feeling too vulnerable. Don’t discount their value in your group content strategy. Consider icebreakers to be the first step to building lasting trust among members of your group.
Category 4: Meet-and-Greet
Facebook™️ groups allow people to connect over shared interests, experiences, or desires. Drawing from in-person examples for comparison, they are the online equivalent of a large-scale conference’s breakout sessions, a megachurch’s small groups, or a large organization’s affinity groups.
Even groups as large as Instant Pot® Community with more than 3 million members feel small compared to the billions of people who are active on Facebook™️ every day. And yet, no matter the size of your group, it takes intentional effort to get and keep members engaged.
One way to increase activity in your group is by taking responsibility for facilitating connection between members. Remember, true community comes from members connecting with each other as much as they connect with you and the content you produce.
The most successful way to facilitate these connections is by offering networking or meet-and-greet opportunities for members and yet. However, we rarely see group leaders use this tactic to drive engagement. That means you can set your group AND yourself apart by making meet and greet posts a regular part of your content strategy.
Like any engagement tactic, a little goes a long way. Offering meet-and-greet opportunities weekly is the max frequency in most groups to motivate members to connect with each other in ways that make sense. More often than that and you run the risk of the posts being ignored or viewed as noise in the group.True community comes from members connecting with each other, not just you or your content. Click To Tweet
Meet-and-greet posts that add value
1. Hiring? Looking for work? Post #hiring opportunities below. If you’re open to work, comment on the opportunities that interest you.
2. Where are my [insert tool or service] experts?
3. Calling all [insert topic] veterans. What one piece of advice would you give beginners?
4. What has been your costliest mistake in [insert topic] so far?
5. When it comes to [insert goal or objective], what tool or service can you NOT live without?
6. Meet your neighbors! Post your location to see whether you have any [insert community name] friends nearby.
Category 5: Trends
One way to make a Facebook™️ Group indispensable to your members is to become known as the go-to source of current and credible information related to trends in your topic or industry.
You don’t have to be the first to break the news. It’s often better if you aren’t the first to share about a trend. You can afford to wait until you have a sense of the trend’s potential and effects on your industry or niche. What members will value most is your take on a trend that’s relevant and customized to their specific needs.
In our free Facebook™️ Group for community leaders and professional community managers, for instance, I am rarely the first to announce a new community platform or change to the Facebook™️ platform. I am, however, the first to provide context to Facebook™️ updates or emerging platforms under the lens of what matters most to people who manage online communities. Our members know that, when the Internet is up in arms over a glitch in the Metaverse, they can count on me to tell them whether the sky is actually falling and what to do about it.
Trend posts to drive engagement
1. Three [insert industry] trends to avoid and why.
2. Do you hate [insert trend]? Here’s what to do instead!
3. What do you think about [insert trend]? Love it or hate it?
4. Want results like [insert celebrity or influencer]? Try this hack!
5. Trend alert: [insert trend] How are you applying it to what you do?
6. Have you noticed [insert trend]? Here’s what we’re doing about it.
How to Use These Facebook™️ Group Engagement Posts
If you want to increase engagement in your Facebook™️ Group, these posts will give you the boost you need. However, you need to use them wisely.
The key to driving true connection and bolstering interaction in your group is what you do with reactions and comments. Use the comments for conversations by asking deeper questions, connecting members to each other, and facilitating the development of real relationships within the group.
Pay attention to what works and what doesn’t. And use that knowledge to inform what you post in the group moving forward. Your group members might love polls but not icebreakers. It might take trial and error to figure out which conversation starters are more interactive than others. You’ll learn a lot about your community in the process if you’re open to learning and applying the knowledge you gain to your content strategy.
Which interactive post ideas will you use to grow engagement in your online community?
Need Help with Your Community?
Team Kubo specializes in online community design, development and growth. Whether you need help with strategy, training your admin team or day-to-day management of your group, we can help. The first step is to complete our no-cost community health assessment, so we can identify your needs and customize a plan to get the results you desire.