Are you posting and posting to social media and getting a whole lot of nothing in return?
Do you ever wonder why some people get so many likes, comments and shares on social media while you get just crickets?
Is it you? Your audience? The algorithm?
My question for you is: ARE YOU ASKING?
If you want social media engagement, you have to ask for what you want.
Author and book launch maven Anna LeBaron is a pro when it comes to asking for — and getting — what she wants on social media. How? She understands how people behave online and what motivates them to act.
She’s been asking for what she wants since she launched her first book, The Polygamist’s Daughter, back in 2017. The result? She has close to 800 reviews on Amazon, 1,200 on Goodreads, and more than 600 on Audible. She also has 28,900 followers on TikTok (more than all other social media channels combined), but you have to watch the video above to find out more about that.
And if the results she’s gotten for herself don’t impress you, take a look at the books she’s launched. Maybe you’ve heard of Jen Hatmaker, Bob Goff, Rachel Hollis and Max Lucado…or Gary Sinise, John Maxwell and Rachel Held Evans? Anna has launched their books into the stratosphere.
If anyone understands how to get the engagement you need on social media, it’s Anna.
Anna’s secret to asking for what you want and getting it on social media can be summarized in the following five steps:
- Ask for what you want (or need)
- Assume generosity
- Follow the Golden Rule
- Give more than you take
- Honor your limits
#1 Ask for What You Want (or Need)
People can’t help you if they don’t know how. So the first step to getting what you want on social media is to ask for it. Ask for what you want or need, and tell people why it matters — how will it help you?
Then let them decide whether they’ll consider it.
#2 Assume Generosity
If people follow you, they want to help you — Anna believes that to her core. By not asking for what you want, you rob them from the opportunity to offer you that help. Instead of worrying about appearing needy or annoying, assume that you attract social media followers with generous hearts and spirits.
#3 Follow the Golden Rule
The Golden Rule we all learned in school applies in social media as well: Do unto others as you would have them do unto you.
You attract great followers by being a great follower. If you want to grow your Facebook followers, you need to be the best follower you know on Facebook. That’s the Golden Rule. Be the kind of follower you wish you had.
#4 Give More Than You Take
Anna has a perfect formula for the mix of give-and-take required for social media success: Serve + Serve + Serve + Serve + Sell. Simply put, you give four times more often than you ask. That’s how you get a reputation for generosity and how you attract and retain generous followers.
#5 Honor Your Limits
With all this talk of generosity and being an excellent follower, you might think Anna wants everyone to spend 24/7 in service to others. On the contrary, her best advice is that you give when you can as you can. When a family needs a hot meal in tough times, some friends donate a meal and others donate money to buy takeout. Both have value and are deeply appreciated.
In the writing world, book sales and reviews are the pinnacle of support, but that’s not always true. If you’re not able to buy a book, you can still share about the book on social media. If you’re not able to share about a book on social media, you can recommend the author be interviewed on your favorite podcast or send the author an encouraging email.
Getting what you want on social media isn’t as hard as you think. Like Anna says, it’s a matter of asking, giving more than you take and making sure to operate under positive intent. What will you ask for on social media today? And how do you plan to do it?
Anna’s Special TikTok Offer
Anna is a TikTok super-fan. It took her seven years to get 5,000 followers on Facebook. On TikTok, she crossed the 28,000-mark in just a few months. If you want to join her as an early-adopter and experience explosive growth on the newest social media channel, you’ll want to be at her upcoming TikTok workshop. Taking place on Friday, Sept. 11, at 11 a.m. Central Time, Anna will teach you the ins and outs of how (and WHY) to grow your social media using TikTok. Learn the right way to use TikTok right now. Register here: https://tonya.video/tiktok
How to Help Anna LeBaron
We can’t have a live show and article on asking for what you want if we don’t give Anna the opportunity to ask for what she wants. Since Anna is working to secure a second book contract, the best thing you can do is to help her grow her online platform by doing the following:
- Like/Follow Anna LeBaron on Facebook, Instagram, Twitter and TikTok.
- Buy The Polygamist’s Daughter in Anna’s Amazon store.
- If you’ve read The Polygamist’s Daughter, consider leaving a review on Amazon, Goodreads and on your social media profiles.